I watch TV, read newspapers, the most attention first is advertising. I love to watch the commercials, i think it's so fun and interesting!!! Advertising is the combination of considerable artistic force carefully consider the crystallization of advertising. In the rapid development of commodity economy, advertising has become an important means for the corporate brand name, product promotion.
The role of advertising is indeed not be underestimated. It is no exaggeration to say that: In modern society, advertising is God decide the fate of the product sales. Psychologists have found that the vast majority of people buy things, if you encounter many different brands, he said that Italy will purchase the products seen advertising.
Advertising should not be confined to the practicality of the product, but also to try to preach can help to meet the ideal of the public, such as the practicality of the clothing is warm, but in modern society who buy clothes only to keep warm? The clothes are more important aim is to make themselves look dashing. This is the inner ideal.
"Branding effect" also reflects the public to buy merchandise, precisely in order to achieve a certain ideal. Many people prefer to spend several times the price of ordinary clothes to buy designer clothes, is not quite how well the role of the designer clothes, but wearing designer clothes, to raise their status. Psychologically there will be sense of superiority.
Advertising should never be boring product specifications, it must be through artistic means to permit people to trust the product, the advertising art of the higher and more ornamental, it advertised product the more they can deeply rooted. A lot of good advertising, throughout all the art of rendering, and some, such as a beautiful piece of scenery, and some like a vivid story, only in the last minute to point out the product. This does not overwhelming and the only witness more profoundly remember the product. Art is the vitality of the advertising.
Everyone has emotions, the deep resonance of something in the public mind, must be full of human touch ... Yang Yi with a strong and humane advertising, provides insight into the mind of the audience to achieve harmony of communication. Slogan-type advertising, said Staff will only permit the audience objectionable, without any positive appeal, while the role of a human face, is a sense of intimacy to the advertising.
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